Maybank — Brand Perception in Malaysia
68/100Brand Score
Based on 500 tracked signals, Maybank scores 68/100 in the Malaysian market — 15% positive sentiment, with rising momentum. Updated 2026-07-02.
You think Maybank has a sentiment problem — but with 83% neutral across 500 mentions, your real problem is that nobody feels anything about you at all.
Biggest Risk
Only 42 of 500 mentions come from your own app store presence, yet that channel is already generating irritation — one user explicitly says intrusive Maybank ads made them find the brand 'annoying.' You're burning goodwill in the one touchpoint you fully control.
Biggest Opportunity
88% of your 500 mentions originate from news, meaning Maybank is consistently framing market narratives on telecoms, IPOs, and Islamic finance — but zero of that earned authority is converting into positive sentiment (only 15% positive). There is an untapped pipeline from analyst credibility to brand affinity that you are not closing.
What they're missing
Founders assume low negative sentiment (just 2%, 11 mentions) means the brand is healthy — but 83% neutral signals mass indifference, not loyalty. A senior comms head just exited after 20 years, which is precisely the moment that indifference can tip into disengagement if no one is steering the narrative.
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Run a full scan →Based on 500 mentions of "Maybank" across 12 sources. · See full rankings →