Proton — Brand Perception in Malaysia
61/100Brand Score
Based on 500 tracked signals, Proton scores 61/100 in the Malaysian market — 17% positive sentiment, with stable momentum. Updated 2026-07-02.
You think 500 mentions means people are talking about Proton — but 77% of that conversation is neutral noise, meaning your brand has awareness without any emotional pull.
Biggest Risk
With only 17% positive sentiment and a crowded SUV segment featuring at least 10 direct competitors (Tiggo Cross, Jaecoo 5, Perodua Traz, Jetour Dashing, Omoda C4, and more), Proton's brand loyalty is paper-thin — a market share fight is coming and your fans aren't loud enough to defend you.
Biggest Opportunity
Proton sold 1,607 EVs in 24 hours via TikTok, yet TikTok accounts for only 5 of your 500 mentions — you've already proven the channel converts, but you're barely investing attention there.
What they're missing
You likely believe your H1 record of 100,000+ units signals strong brand momentum, but 324 out of 500 mentions sitting in news coverage means the enthusiasm is being driven by press releases, not genuine consumer advocacy — the street isn't actually excited.
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Run a full scan →Based on 500 mentions of "Proton" across 14 sources. · See full rankings →