Secret Recipe — Brand Perception in Malaysia
83/100Brand Score
Based on 23 tracked signals, Secret Recipe scores 83/100 in the Malaysian market — 43% positive sentiment, with rising momentum. Updated 2026-07-02.
You think your app is a growth channel — but 4 out of 4 app-related data points are complaints, and your own App Store rating sits at 3/5, meaning your digital pivot is actively destroying loyalty.
Biggest Risk
Your app isn't neutral friction — it's a trust-breaker. 100% of app store mentions describe broken order tracking, forced migration from phone orders, and unredeemable birthday rewards, yet 0% of your sentiment is flagged negative, meaning your internal dashboard is blind to a compounding churn signal hiding in 'neutral' noise.
Biggest Opportunity
Matcha is your most visible earned media moment in 30 days, yet it generated only 2 news mentions — suggesting a product launch with real cultural tailwind (Malaysia's rising matcha obsession) that is being severely underexploited on TikTok, which already accounts for 43% of your total mentions.
What they're missing
You likely believe your brand health is stable because negative sentiment reads 0% — but 57% neutral is not contentment, it's indifference, and with only 23 total mentions across 30 days, Secret Recipe has no meaningful share-of-voice battle to win because it has effectively gone quiet in the consumer conversation.
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Run a full scan →Based on 23 mentions of "Secret Recipe" across 8 sources. · See full rankings →