Shell — Brand Perception in Malaysia
71/100Brand Score
Based on 73 tracked signals, Shell scores 71/100 in the Malaysian market — 23% positive sentiment, with rising momentum. Updated 2026-07-11.
You think 'Shell' is building brand buzz — but 73% of your 73 mentions are neutral noise, and most of your top-source coverage has nothing to do with your brand.
Biggest Risk
Only 3 out of 73 mentions are negative — which sounds safe, but 9 of your top mentions come from GitHub Trending for unrelated Shell-scripting repositories (e.g., obra/superpowers, mattpocock/skills). Your brand is being drowned out by a programming language that shares your name, making share-of-voice data essentially meaningless at face value.
Biggest Opportunity
Shell LiveWire Malaysia 2026 produced a trackable Sabah state winner (Lawrence Chau & Henry Chau Yin Chung, covered by Daily Express Malaysia), yet this entrepreneurship programme generates only a single news mention in 30 days. CSR-driven youth entrepreneurship is an underleveraged content engine — competitors have no equivalent programme to counter it.
What they're missing
You likely believe a 23% positive sentiment rate signals meaningful brand affinity, but only 17 posts out of 73 are positive — and the dominant channel is news (46 mentions) covering topics like FIFA and geopolitical events that merely mention 'Shell' incidentally. Your actual engaged brand conversation is closer to single digits, not dozens.
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Run a full scan →Based on 73 mentions of "Shell" across 12 sources. · See full rankings →